Over 15,000 CANADIAN products tagged.
“Every dollar spent locally is an investment in healthier soil, stronger farmers, and a thriving community.”
- C. Robins
Home Grown since 1994
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What Home Grown Means
When you spot our AB, BC, or SK stickers in-store, you’ll immediately know the origin of your food & wellness products. These labels identify locally grown produce and bulk items and Canadian owned & or made products with at least 51% of their total direct costs incurred within the country. From trusted farmers in our region to locally owned Canadian businesses it’s an easy way to shop more consciously—selecting products that nurture your body, support your community, and care for the land we all share.
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Why Local Matters
When you shop local, you’re not just filling your basket—you’re strengthening our food system, supporting family businesses, and investing in a more resilient, sustainable Alberta. Look for our Alberta, BC, and SK stickers in-store to see where your products come from and join us in celebrating homegrown goodness.
Today, over 68% of the products you’ll find on our shelves are Canadian owned and/or made here at home and 36% Western Canada-owned. Our aisles are filled with the best that our local farmers and makers have to offer.
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Look for the Stickers
To make shopping local simple, we’ve labelled over 15,000 products across all four Amaranth locations. Look for the “AB, BC, SK or Canadian Maple Leaf” stickers throughout our grocery & wellness shelves.
With every local choice you make, you’re helping build a more sustainable, resilient food community. When you choose Home Grown, you’re part of something bigger—supporting local farmers, protecting the land, and nourishing your family with real, organic food & local wellness products. Come discover the story behind your food & wellness products.
Why Shop Local?
Alberta leads the nation in small business density — with 37.7 businesses per 1,000 adults, the highest rate in Canada. Small businesses form the backbone of Alberta’s economy, and when you shop local, your dollars support jobs, entrepreneurs, and reinvestments that stay close to home.
We’re proud to say that over 68% of our products at Amaranth are Canadian-owned and/or made — many right here in Alberta. From farm to shelf, each purchase helps strengthen local supply chains, reduce transportation emissions, and foster greater transparency in how your food and wellness goods are produced.
Together, we can grow a more resilient, connected Alberta — one thoughtful choice at a time.
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As of December 2023, Alberta had 135,978 small employer businesses, making it a leader in small business per capita across provinces.
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Alberta is recognized as the province with the most small businesses per capita, highlighting how integral entrepreneurs are to the local economy.
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Small businesses employ 5.8 million people nationwide, or about 46.5% of Canada’s private labour force
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Alberta had the largest year-over-year increase in active businesses in early 2025 compared to other provinces.
HOME GROWN: Your Guide To Local Products
Locally Grown Produce & Bulk Items
Locally Owned Businesses and/or Made Here**
From the very beginning, Amaranth has been rooted in one simple belief: good food grows close to home. Our Home Grown program is our way of honouring that promise—by celebrating and supporting our Canadian local farmers, growers, and makers across Alberta, British Columbia, Saskatchewan and beyond.
