Our Story

Why Amaranth Foods?

Amaranth is an ancient, versatile grain that originated in the New World. It is flexible and hardy enough to grow in both alpine areas and low-lying valleys. This versatility would come to inspire our business and reinvent the way we live in a healthy, holistic and mindful manner.

Amaranth Foods started in 1994 by a young entrepreneur who wanted to build a better world for his family. His passion was creating an inclusive space where everyone's health journey was supported, enabling people to make the same connection: that what you eat impacts the way you feel and how you live.

This now older entrepreneur has since passed his torch to his son and protégé, who continues to inspire the same desire of building a better world not only for his family— but families and communities across Alberta.

Supporting Local & Sustainability

We take pride in our partnerships with local vendors and networks, including the Health First Network— a Canada wide group of family owned health food stores. Many products found on our shelves are sourced from local suppliers, farmers and entrepreneurs, and we strive to provide unique products that fit your lifestyle. While we are always looking forward to new and interesting foods, we also look backwards to simple, wholesome and healthy food. Our tagline “Whole Foods Market” means we are always looking for food even your grandma would recognize, items that are small on processing and transportation- and BIG on health.

We believe that the purchases we as individuals make - food, clothing, technology - have a profound and rippling effect on our local and global community. Our purchases have an impact on ourselves, our loved ones and the planet. 

We are proud to work with groups like Too Good To Go, Brown Bagging for Calgary’s Kids (BB4CK), Calgary & St. Albert Food Banks, Meow Foundation, Highfield Regenerative Farm, as well as other local charitable organizations.